EXPO 2020 DUBAI - HAYYAKUM

If one word summed up Expo 2020 Dubai, it would be “Hayyakum” - it means “Welcome” in Arabic, and it is used by Expo 2020 Dubai across the site and all communication. Seeing as the Expo is home to 192 countries for six months, I thought it would be a nice to share how different countries welcomed visitors in their languages. The film was created in a 9x16 ratio specifically for Instagram and TikTok.

Client: Expo 2020 Dubai

Title: Hayyakum

Roles: Conceptualisation, Pitching and Presenting, Directing, Post Production Supervising