Creative Director, Copywriter & Director
Multi-Disciplinary by Design
Creative Leadership & Vision
Alex brings direction, not just ideas. He defines bold futures, leads with clarity, and sets the tone for new ventures.
Multidisciplinary Storytelling
From directing films to crafting opening ceremonies, Alex turns ideas into resonant stories full of rhythm, ambition, and relevance.
Pitch Craft & Concept Development
Alex transforms vision into value, shaping powerful ideas that win pitches, unlock investment, and build belief.
Culture-Led Innovation
Tuned into the now and the next, Alex reframes narratives with originality, aligning creativity with cultural pulse.
The Work
🎬 CONTENT: Expo 2020 Dubai Architecture
🎥 TVC: Saadiyat Rotana
🎬 CONTENT: Etihad Airways
🏃♂️ ACTIVATION: Kinder+Sport Joy of Moving
🎥 TVC: Special Olympics Launch Film
🛢️ EVENT: Saudi Aramco Drilling Symposium 2022
🛢️ EVENT: Saudi Aramco Drilling Symposium 2024
🎬 CONTENT: Expo City Dubai Announcement Film
🐪 FESTIVAL: King Abdulaziz Camel Festival
✈️ EVENT: Jeddah Airport Inauguration Event
📱 SOCIAL: Monopoly Expo Edition
🐪 EVENT: Ithra Hijra Exhibition Inauguration Event
🎥 TVC: Saudi Green Initiative
🎥 TVC: Toyota Corolla
🎥 TVC: MASDAR Pioneering Energy
🎬 CONTENT: Expo 2020 Dubai Guide Film
🌍 EVENT: Ithra Inauguration Event
📱 SOCIAL: Hayyakum
Clients & Collaborations
Nestlé • Jeep • Diageo • P&G • Chrysler • RAM • Dodge • GMC • McDonald’s • Chevrolet • du • Saudi Aramco • ADNOC • Masafi • DIFC • Garnier • Maggi • Nakheel • Royal Commission for AlUla • Expo 2020 Dubai • Expo City Dubai • Mohammed bin Salman Foundation • Saudi Green Initiative • Visa • Saudi Arabia Public Investment Fund • Air Arabia • Club Apparel • NEOM • Meraas • Hyundai • Genesis • Saudi Arabia Ministry of Culture • UAE Ministry of Culture • srmg • Aramco Iktva • Mubadala • Edge • Philip Morris • Samsung • Riyadh Marathon • King Abdulaziz Camel Festival • King Abdulaziz International Airport • UAE Government Media Office • Siemens • Axa Insurance • Mashreq Bank • Qiddiya • ROSHN • And many more…
Services
Creative Direction
Conceptualising
Writing
Pitch Building
Video Editing
Directing
Brand Identity
Team Leadership
Awards
-
🎬 Expo 2020 Dubai Architecture Film
-
🎥 Maggi Diaries: Season 2
-
🎥 Maggi Diaries: Season 2
-
🖨️ Print Category: Artworks for Children in Need
-
✍️ Women in Film and Television Scriptwriting Award (Runner-up)
Meet Alex
Alex Skidmore is a Creative Director, brand builder, and storyteller with a sharp instinct for culture and a bold eye for innovation.
With over 15 years of experience spanning startups, global agencies, cultural events, and in-house creative hubs, Alex has led high-impact campaigns and built brand worlds for some of the world’s most influential names, from Nestlé to P&G, Expo 2020 Dubai to Saudi Aramco, and hundreds more between.
Equal parts strategist and creative, Alex thrives at the intersection of insight and imagination. His work fuses big ideas with cultural nuance, always pushing beyond the brief to create work that moves people and moves the needle.
Now at the helm of Hello Papaya Creative Services, Alex is channeling his energy into a new era of brand building; one that blends creativity, capital, and conscience to launch AI ventures and craft compelling campaigns.
