SAUDI ARAMCO DRILLING INNOVATION TECHNICAL SYMPOSIUM & EXHIBITION 2022

In 2022, we were awarded the inaugural Drilling Innovation Technical Symposium & Exhibition for Saudi Aramco: a landmark event designed to showcase the future of drilling through the lens of innovation.

This was more than an event; it was a ground-up build of a new platform for one of the world’s most forward-looking energy giants. From pitch to production, I led the creative development across every touchpoint, including:

🎨 Brand identity and logo design

🖥️ Website and mobile app

🎤 Opening ceremony and keynote content

🎪 Event and exhibition layout

🧠 Innovative technology research and implementation

🧑‍💻 Digital content strategy and creation

📱 Live social media streaming and engagement

Understanding the importance of internal communication within Aramco, I also translated the entire vision into a walkthrough film, bringing the experience to life while creating a WhatsApp-friendly format that could be easily shared among key stakeholders. A small touch, but a strategic one, tailored to how I knew the client operated.

With innovation at the heart of the brief, I collaborated with global, cross-functional teams to craft a creative pitch deck that not only won the business but went on to be celebrated within Saudi Aramco as a benchmark of excellence, setting the standard for future internal and external events.

The result was a fully immersive, future-facing experience that blended storytelling and technology, that brought Aramco’s innovation narrative to life.