SAUDI ARAMCO DRILLING INNOVATION TECHNICAL SYMPOSIUM & EXHIBITION 2024

Following the success of the inaugural Drilling Symposium & Exhibition for Saudi Aramco in 2022 - where I led the creative vision from brand identity to on-site digital content and everything between - we were invited back to reimagine the experience for its second edition in 2024.

With deep insight into the event’s ecosystem, I saw an opportunity to push boundaries and redefine what a technical symposium could be. The challenge: elevate the experience through next-level innovation while keeping it grounded in purpose.

Enter Mokh - Arabic for “brain” - a personalised AI assistant designed to transform the attendee journey. Activated through smart event badges at key touchpoints around the event, Mokh connected each guest to a tailored experience: guiding them to relevant exhibits, surfacing valuable networking opportunities, providing daily experience summaries via a bespoke microsite, and much more.

The concept blended immersive tech with thoughtful design; an intelligent, human-centric ecosystem that redefined engagement in a technical setting.

Though the event was ultimately not realised, the proposal stood as a bold vision of what’s possible when creativity, innovation, and user experience align.