THE MOONSHOT INITIATIVE

I don’t believe in sitting on my hands and waiting for the briefs to roll in. That’s why I personally created and drove forward The Moonshot Initiative, a programme that encouraged the sharing of simple proactive ideas from myself and my colleagues that I could then turn into a three-page mini proposal to shoot out to current or potential clients.

The Initiative has been very well received by recipients who, even if they aren’t able to pursue a proposal at the time, keep our company front-of-mind for creative solutions in the future.