ITHRA HIJRA EXHIBITION INAUGURATION EVENT

Commissioned by Ithra—The King Abdulaziz Center for World Culture in Riyadh—this project marked the inauguration of The Hijra Exhibition: In the Footsteps of the Prophet, a historic cultural moment exploring the Prophet Muhammad’s journey from Makkah to Madinah.

Ithra envisioned an experience worthy of royal attendance—deeply respectful, emotionally resonant, and technologically bold. In just three days, I led the development of a pitch-winning creative concept that brought the story of the Hijra to life through a uniquely modern lens, using immersive storytelling techniques and cutting-edge technologies rarely seen in this context.

With just one month from concept to curtain, we transformed an ambitious vision into a refined, high-calibre cultural event—delivering an unforgettable evening for royal dignitaries, senior government officials, and cultural leaders.

As Creative Director, I oversaw the project end to end, ensuring every element aligned with the gravitas of the moment and the significance of the story:

✍️ Initial creative proposal

🤝 Client and stakeholder buy-in

🧩 Supplier collaboration and leadership

📞 Client relations and communication

🎬 Show-running and live event direction

🎨 Graphics oversight

📜 Scriptwriting

🎞️ Video editing

🔧 …and much more behind the scenes

The event was not only a cultural milestone—it was a creative triumph, balancing reverence with innovation to honour one of the most important journeys in history.