MASDAR: PIONEERING ENERGY

No one has pioneered sustainable alternative energy sources in the UAE more than MASDAR. From solar to wind and beyond, MASDAR has been pioneering energy for more than 15 years.

To mark this achievement, and tie in with the upcoming COP28 hosted in Dubai, MASDAR wanted an impactful ad that could generate buzz and awareness.

Together with my creative partner, we conceptualised, storyboarded and scripted a film that personified the elements, positioning MASDAR as the core driving force that harnesses them all for the benefit of humanity.

The film was a global success, generating millions of views around the world, and inspiring countless spin-offs.