EMIRATI WHEREVER I AM

The UAE government wanted to mark the 43rd UAE National Day with every Emirati, not just those still living in the country. 

By working with UAE embassies around the world, we were able to capture footage of UAE nationals celebrating their country’s National Day wherever they were. We then edited together the footage into a piece of unique content that was shared online on the day by UAE leaders.

The piece was the country’s first crowd-sourced film, and was a true testament to the national pride of the Emirati people.