TOYOTA HYBRID CHALLENGE

When Toyota approached us with the claim that their hybrid cars could drive more than 1,000km on a single tank of fuel, we said “CHALLENGE ACCEPTED!”

We found two close friends who knew a thing or two about endurance, and challenged them to a very special 1,001km endurance race from Dubai to Riyadh.

Client: Toyota Motor Corporation

Title: 1,001km Hybrid Challenge

Platforms: Social Media (YouTube)

Roles: Conceptualisation, Scriptwriting, Researching