DUBAI WORLD DRONE PRIX

It's not often you can say you helped deliver a new sport to the world, but that's exactly what Dubai's 2016 World Drone Prix was; a brand new international racing event. And with a $1 million prize for the winner, the event quickly went global.

We conceptualised, created, designed and executed the entire event, and with no blueprints to work from, we even had to design the rules and regulations for this new sport.We also designed and built the world's first full-length kinetic track in Dubai.

Full media coverage included the world's first FPV (First-Point View) live stream directly from the pilots' goggles. The event attracted over eight million viewers globally in just one day.

From a creative perspective, the Drone Grand Prix was a wonderful and unique experience. And for the 14-year-old winner who bagged the $1 million, there's no doubt it was a life-changing moment.