DUBAI PLAN 2021 LAUNCH EVENT
Back in 2014, HH Sheikh Hamdan bin Rashid Al Maktoum - Crown Prince of Dubai - had a vision for a bright future for his city and its people; a vision he called Dubai Plan 2021.
We were approached and asked to bring this bold and ambition plan to life through a launch event and various pre-launch experiences around Dubai.
Social media was heavily utilised before, during and after the launch of the Plan, which was held at JBR’s The Beach for 1,500 specially invited guests - including HH Sheikh Hamdan - and streamed across social media for hundreds of thousands more to watch.
The event itself was a massive undertaking, with a huge amount of video content to create for the specially designed and crafted multi-faceted screen.
Client: The Executive Council, Dubai
Title: Dubai Plan 2021 Launch Event
Platforms: Launch Event, Social Media (YouTube, Instagram, Twitter, Facebook)
Roles: Conceptualisation, Creative Direction, Scriptwriting, Copywriting, Social Media Engagement, Storyboard Management, Post Production Supervision, Pitching and Presenting