Creative Director, Copywriter & Director

  • Creative Leadership & Vision

    Alex brings more than ideas; he brings direction. He defines creative futures and leads teams to deliver with clarity, courage, and cultural edge. From reimagining global brands to launching bold new ventures, he sets the tone and raises the bar.

  • Multidisciplinary Storytelling

    Across film, digital, experiential, events and editorial, Alex transforms ideas into emotionally resonant stories. Whether directing an AI-powered short film, crafting a manifesto for change, or designing the ultimate opening ceremony, his work pulses with ambition, rhythm, and relevance.

  • Pitch Craft & Concept Development

    Alex excels at shaping vision into value. He distills complex thinking into powerful creative propositions that win pitches, unlock investment, and ignite belief. He doesn’t just present ideas, he builds futures people want to be part of.

  • Culture-Led Innovation

    Tuned into what’s now and what’s next, Alex operates at the intersection of creativity and culture. He reads the zeitgeist, reframes narratives, and makes ideas land with precision — always leading with intent, edge, and originality.

The Work

🎬 CONTENT: Expo 2020 Dubai Architecture

🎥 TVC: Saadiyat Rotana

🎬 CONTENT: Etihad Airways

🏃‍♂️ ACTIVATION: Kinder+Sport Joy of Moving

🎥 TVC: Special Olympics Launch Film

🛢️ EVENT: Saudi Aramco Drilling Symposium 2022

🛢️ EVENT: Saudi Aramco Drilling Symposium 2024

🎬 CONTENT: Expo City Dubai Announcement Film

🐪 FESTIVAL: King Abdulaziz Camel Festival

✈️ EVENT: Jeddah Airport Inauguration Event

📱 SOCIAL: Monopoly Expo Edition

🐪 EVENT: Ithra Hijra Exhibition Inauguration Event

🎥 TVC: Saudi Green Initiative

🎥 TVC: Toyota Corolla

🎥 TVC: MASDAR Pioneering Energy

🎬 CONTENT: Expo 2020 Dubai Guide Film

🌍 EVENT: Ithra Inauguration Event

📱 SOCIAL: Hayyakum


Meet Alex

Alex Skidmore is a Creative Director, brand builder, and storyteller with a sharp instinct for culture and a bold eye for innovation.

With over 15 years of experience spanning startups, global agencies, cultural events, and in-house creative hubs, Alex has led high-impact campaigns and built brand worlds for some of the world’s most influential names, from Nestlé to P&G, Expo 2020 Dubai to Saudi Aramco, and hundreds more between.

Equal parts strategist and creative, Alex thrives at the intersection of insight and imagination. His work fuses big ideas with cultural nuance, always pushing beyond the brief to create work that moves people and moves the needle.

Now at the helm of CoThrive Ventures and Hello Papaya Creative Services, Alex is channeling his energy into a new era of brand building; one that blends creativity, capital, and conscience to launch AI ventures and craft compelling campaigns.

Clients & Collaborations

Nestlé • Jeep • Diageo • P&G • Chrysler • RAM • Dodge • GMC • McDonald’s • Chevrolet • du • Saudi Aramco • ADNOC • Masafi • DIFC • Garnier • Maggi • Nakheel • Royal Commission for AlUla • Expo 2020 Dubai • Expo City Dubai • Mohammed bin Salman Foundation • Saudi Green Initiative • Visa • Saudi Arabia Public Investment Fund • Air Arabia • Club Apparel • NEOM • Meraas • Hyundai • Genesis • Saudi Arabia Ministry of Culture • UAE Ministry of Culture • srmg • Aramco Iktva • Mubadala • Edge • Philip Morris • Samsung • Riyadh Marathon • King Abdulaziz Camel Festival • King Abdulaziz International Airport • UAE Government Media Office • Siemens • Axa Insurance • Mashreq Bank • Qiddiya • ROSHN • And many more…

Services

Creative Direction

Conceptualising

Writing

Pitch Building

Video Editing

Directing

Brand Identity

Team Leadership

Awards

  • 🎬 Expo 2020 Dubai Architecture Film

  • 🎥 Maggi Diaries: Season 2

  • 🎥 Maggi Diaries: Season 2

  • 🖨️ Print Category: Artworks for Children in Need

  • ✍️ Women in Film and Television Scriptwriting Award (Runner-up)